‘Y’ is for Verizon? Oath is rebranding as Verizon Media Group, but the company appears to have flubbed the announcement (VZ)

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<ul><li> Oath is changing its name to Verizon Media Group, according to <a href="https://www.verizon.com/about/news/introducing-verizon-media-group">an announcement Tuesday</a> . <li><li> News of the rebranding was accompanied with what many guessed to be the new logo the letter "Y." <li><li> The Y logo appears to have been a gaffe that immersed the rebranding effort in confusion. <li></ul>

<p class="">Verizon <a href="https://www.verizon.com/about/news/introducing-verizon-media-group" id="2d095881-09b1-305b-abda-c2f9a01984b2"> announced Tuesday </a> that Oath, the business unit comprising Yahoo and AOL, will be rebranded as Verizon Media Group starting January 8.</p>

<figure class="image" align=""> <img src="http://ocdn.eu/images/pulscms/MTE7MDA_/38517b22-2fad-4190-a97b-ea81a7ed8b55.png" alt="verizon media group y logo"> <figcaption>verizon media group y logo</figcaption> </figure>

<p class="">But the brand’s name change wasn’t what necessarily caught the attention of those who viewed the announcement. Instead, people were puzzled by the graphic at the top of the announcement a purple box with the letter "Y."</p>

<p class="">It was not clear whether the graphic was supposed to be the new logo for the rebranded business.Although the purple and white Y is very likely related to Yahoo (which uses a similar looking purple Y in its logo), Verizon’s use of the Y seemed incongruous with the new Verizon branding.</p>

<p class="">And Twitter users didn’t waste any time in roasting the company.</p>

<p class="">Verizon did not immediately respond to Business Insider’s inquiry seeking clarification about the "Y" logo.</p>

<p class="">But later on Tuesday, the announcement had been updated. Gone was the "Y" logo. In its place was a box bearing the names of various Verizon Media Group owned brands, such as Yahoo!, Yahoo! Mail, Tumblr, Aol, and HuffPost.</p>

<figure class="image" align=""> <img src="http://ocdn.eu/images/pulscms/NGM7MDA_/00cdaa74-fee1-4161-a4e7-0dd506012bda.png" alt="Verizon"> <figcaption>Verizon</figcaption> </figure>

<p class="">News of Oath’s rebranding <a href="https://www.businessinsider.com/verizon-will-write-down-46-billion-in-value-of-oath-2018-12?utm_source=intl&utm_medium=ingest" id="743806d4-8beb-3041-a826-8c8491221c41"> comes a week after Verizon </a> said in a Securities and Exchange Commission filing it expected to write down the value of Oath by $4.6 billion. The write-down was due to competitive pressures in the digital ad business, Verizon said.</p>

<p class=""><a href="https://www.businessinsider.com/aol-and-yahoo-will-become-oath-after-merger-closes-2017-4?utm_source=intl&utm_medium=ingest" id="0183def4-88ef-30c0-aef9-fb2a40880736"> Business Insider first broke the news </a> in April 2017 that the combined unit of AOL and Yahoo would be named "Oath." The new division was created following Verizon’s acquisition of Yahoo for about $4.8 billion in cash.</p>

<p class=""><strong> Read more: </strong> <a href="https://www.businessinsider.com/aol-and-yahoo-will-become-oath-after-merger-closes-2017-4?utm_source=intl&utm_medium=ingest" id="12cb58e2-994a-3776-a540-050896e5f2f1"> AOL and Yahoo plan to call themselves by a new name after the Verizon deal closes: Oath </a></p>

<p class="">Verizon paid about $9 billion to acquire AOL and Verizon. The integration of the two companies as Oath never achieved the benefits Verizon hoped for, the company said in its SEC filing.</p>

<p class="">NOW WATCH: <a href="https://www.businessinsider.com/cheap-spy-cameras-from-amazon-2018-11?utm_source=intl&utm_medium=ingest" id="70c46681-5fb3-364a-af7a-48c09a148633"> We tested out $30 tiny spy cameras from Amazon by spying on our co-workers </a></p>

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<p class=""><strong> SEE ALSO: <a href="https://www.businessinsider.com/all-social-apps-russian-trolls-used-spread-disinformation-2018-12?utm_source=intl&utm_medium=ingest" id="cc78c106-f692-3cbd-a3b7-ff5ae0ebda1f"> Russia’s disinformation campaign wasn’t just on Facebook and Twitter. Here are all the social media platforms Russian trolls weaponized during the 2016 US elections </a> </strong></p>
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